So now you know our story (we told you our secrets) + we know we said LA, as in our retail concept is all about Los Angeles style and that is true. But its also about the vibe that informs LA style - the vibe of #surfsunsand. The vibe of #calmcoolandcollected. Not overly planned. Super-effortless, super-appealing, super-confident. Fashion. Elegant + easy, sometimes beachy but not messy. Cool + accessible. Designers like: The Perfext, RtA, Artisan Deluxe + Frame. Looks to love.
But when we planned our buys, we didn’t stop at the WEST coast. Australian fashion is having a, how shall we say it - moment. It has got the vibe of Cali but with a spin. Designers there are doing causal easily, but there’s tailoring too. Maybe it’s the European influence, maybe it’s the unbelievable beauty of that country (they adore their view, so they love to tailor?) but it is inspiring us. When we open, look for Sass & Bide, Camilla and Marc, C/MEO Collective, Keepsake + Finders Keepers.
We call ourselves WEST and we do skew that way. But borders don't mean too much to us. Hurry up August 15th. Our opening date. We've got some fashion to share.